This was my first time participating in PitMad on Twitter and, dare I say, it was super fun! I had never heard of this event before until I started seeing posts on Twitter about the upcoming event. So, here’s what I learned.
PitMad is a Twitter event that occurs a couple of times a year. It’s where aspiring writers and established authors can pitch their unpublished manuscripts in one tweet. Sounds easy enough, but trying to condense your 100,000 word novel into a tweet of 250 characters or less is quite challenging. Not only that, but the reason behind it is to gather hearts which come solely from prospective agents, editors, and publishers (unless someone doesn’t follow the rules.)
Many people retweet pitches to get maximum exposure during the event so it’s good to have a little following and to retweet the pitches of others. Each writer has a limit of 3 pitches per manuscript. They can use the same pitch over and over or they can use 3 variations of the pitch. It’s best to do this at different time intervals since agents and publishers will be on at different times during the day.
Each pitch should also consist of relevant tags because this is how agents find your pitches! The most commonly used tags are, of course, for the event itself (#PitMad), for the age category (#YA, #NA, etc – young adult, new adult, etc), and a genre/sub-genre. When adding genres, I recommend having one main genre and maybe two or three sub-genres to help agents.
Here’s what I did for my pitch (at least for the third one.) I posted the same pitch three different times in different variations so Twitter wouldn’t hide my post. Collectively, I received 4 hearts, 80+ retweets, 2 quote retweets, and 1 comment. It wasn’t as much as some others that I saw, but considering it was my first time, I thought it went pretty well. My pitch was for the first book in my Brimstone Trilogy which I hope to have published soon, regardless if any of these prospective publishers like it.
You don’t have to submit your manuscript to everyone who likes your pitch. And if you get a lot of engagement, you may want to do some research and be selective. One of the writer’s I follow had over 1,500 retweets, and 109 likes! That’s a lot to sift through!
While PitMad may not offer any results since your pitch doesn’t guarantee a publisher or agent will want to read the full manuscript or make an offer, it was a good way to connect with other writers. I even connected with a few agents and publishers so maybe next time, I’ll be a little more prepared and strategic with my pitch.
Just remember, that while PitMad is a rush of excitement, it’s based on chance. It’s not a substitution for traditional querying since not every publisher or agent will have seen your pitch. If you see an agent/publisher like someone else’s pitch and it sounds similar to yours or has the same genres, go ahead and query those people too. Chances are, they just missed your pitch. I went on a few pitches and checked their likes to see what some agents were looking for and it was insightful.
I think everyone should try it at least once! Happy writing!